HEY, I'M LORENA!
Meet Your California-Based Creative Partner in Design
Before I was a designer, I was a dancer. Movement was how I told stories. Now, I tell them through color, texture, typography, and layout. That same rhythm lives in every brand I design.
I founded Studio Sedran to serve women creatives who are deeply passionate about their work, but not always sure how to communicate it visually. You might be an interior designer with a stunning portfolio but no cohesive brand to anchor it. Or maybe you’re a photographer whose work speaks volumes, but your website doesn’t quite whisper the same elegance.
I want to be the sister, the mentor, the steady guide who helps you translate your passion into visuals you feel proud to share. I believe design should feel intentional, not intimidating. Rooted in beauty and built to last.
When we work together, you’ll feel held, seen, and supported, and walk away with a visual identity that’s as refined and radiant as the work you do.
Ready to feel confident in your brand?
My Creative Process
I believe in making the design process feel collaborative, supportive, and exciting, not overwhelming. My approach is both strategic and intuitive, allowing your brand to feel like you from start to finish. Here's how we bring your vision to life:
1.
Discovery & Alignment
We start with a discovery call to chat about your goals, business, and dream brand. If we vibe, I’ll send over a custom proposal and onboarding guide so we can officially get started.
2.
Creative Direction & Brand Strategy
We’ll dive deep into your vision, ideal client, and overall business goals. I’ll craft a custom brand strategy and moodboard that lays the creative foundation for your brand identity.
3.
Brand Design
I begin designing your custom brand suite, from logos to color palette and type hierarchy. We’ll collaborate through feedback rounds to refine everything until it’s 100% you.
4.
Web Design
Once your brand is approved, I’ll start designing your website with strategy in mind, balancing beauty with usability. You’ll review wireframes and final designs before we launch.
5.
Launch & Support
Time to celebrate! I’ll prep all final files, provide a handover guide, and help you launch with confidence. For web clients, I also include basic training so you feel empowered post-launch.
Let's Create Something That Lasts